The journey so far
Our founder Justus found his dream property, but the mortgage process was a nightmare. Banks couldn't help, online brokerages were slow and fees doubled. He realised home buying should be easier in the 21st century, so he and the Founders Factory team set out to improve the mortgage process. After researching with brokers, lenders, clubs and insurers, they developed a plan to make home buying better.
Working closely with mortgage and protection specialists in the industry, we built our first version of the Acre CRM. Rather than simply building a slightly better version of what’s out there, our platform offers with a totally fresh approach to Mortgage and Protection software.
In 2019, we raised £5 million from Aviva Ventures and Sesame Bankhall Group. This money helped us quickly grow our team to over 30 people and speed up the development of new features. As a result, we were able to launch a private Beta version of our product to a group of early adopter mortgage companies.
While everyone was locked indoors, we spent our time shipping some game-changing features. Highlights include building our best-in-class sourcing engine and adding support for General Insurance.
We worked closely with our pilot firms to ensure our Mortgage and Protection CRM was fully road-tested before it hit the market. We partnered with PMS, the UK's leading mortgage club, and were chosen as their preferred technology partner to be distributed to their directly authorised mortgage and protection advisors.
2022 saw us ramping up our market-share and our team capabilities considerably. We grew our user base by 4X, expanded the team by 50%, launched a huge amount of unparalleled features such as calendar integrations and a new and hugely improved client portal experience for home buyers. Not to mention winning ‘Best Digital Solution Provider - LendTech’ in the Banking Tech Awards!